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No Filter by the Stones is sold out, leaving thousands of fans outside. If you're in, post your video on Instagram and contribute to the most immersive mashup ever. The concert excitement is now open to everyone!

To hashtag it up

The case
The case
stonesnofilter

No Filter is the new music tour by the Rolling Stones, and tickets are immediately sold out. Prices skyrocket, and controversy ensues. How can we allow fans who couldn't attend to experience the concert's excitement? This time, the solution is right at your fingertips.

The solution
The solution
stonesnofilter

The Web Gang creates stones.lucca.it and engages the audience of the Lucca concert with the hashtag #StonesLucca to capture the viewpoint of hundreds of smartphones pointed towards the stage. The result is an unprecedented video mashup that creates an immersive and unforgettable experience of the first 2 minutes of the No Filter Tour.

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