Affinity is the secret ingredient for happy relationships and successful teams. But your soulmate could be on the other side of the world. How do we find them? Tinder lets us choose based solely on physical appearance. Pinterest lets us save things we like, but it doesn't connect like-minded people. Will we have to surrender our hearts to Facebook Dating's algorithm, or is there still a human solution?

The Web Gang presents Boomash, the social game where you participate in polls about songs, movies, fashion, and more. You express what you love the most and chat with people who share a high affinity. Brands and products take center stage in the game, contributing to revealing the affinity between individuals. The creators publish long-lasting polls and earn from the donations of those who, in return, receive credits to unlock temporary chats. All humans, all happy!