In the competitive world of web domain registration, companies face multiple challenges. Fierce competitors eroding market shares, disloyal clientele, and large networks advocating the idea that social profiles can replace traditional websites. Yet, the list of alternative TLDs (Top-Level Domains) to .com and the classic international ones continues to grow, offering new and funky opportunities to register a memorable domain and stand out online. But how can you capture the attention of a broader audience of potential Italian customers and make them aware of the endless possibilities of the new domain extensions?

The Web Gang presents "In cerca di Gloria" for the Italian market, the first web domain treasure hunt game. If you're imagining a Fortnite-style shooter or some mind-blowing metaverse, you're way off track! This game doesn't require gamepads, 3D goggles, or powerful graphics cards. It's an adventure that requires boundless imagination and mastery in domain hacking (the art of using domain extensions to create words and brands like fant.asia, pep.si, and youtu.be). The game is divided into levels, and to progress to the next level, you must enter a domain that represents the solution to the clue illustrated in the current level. With each level and scene, the narrative unfolds, leading you to Gloria, the hidden protagonist/ideal within the web. "In cerca di Gloria" is the ultimate tribute to the wild web of pioneers, where the browser bar served as your compass, and each typed domain opened a new uncharted island. Disclaimer: "In cerca di Gloria" can generate addiction in compulsive puzzle solvers, token collectors, and domain shorteners. Keep an active internet connection and be prepared to think of nothing else.