He is crazy for online advertising, conversion rates, the profiling of users. Often sells "smoke" and speaks with a jargon incomprehensible to clients. See the web only in terms of monetization and dreams of inventing the next big thing. He would kill all the visitors browsing with ad-blockers.

She is crazy for writing and always hunting for news. See the web only in terms of content and secretly dreams of becoming an Instagram star and get the attention of Mark Zuckerberg. Despises the marketers with their recommendations to write for SEO and the coders which prohibit accented letters. She would kill all the lurkers.

Specialized in porn sites design he always looks for new funky trends. See the web only in terms of graphics and dreams of winning the next WEBBY AWARDS. Despises coders and maniacs usability and accessibility. He would kill all the visitors who navigate without broadband and big screens.

The illegitim son of Bill Gates. He is crazy for programming, which is strongly linked to the opensource world, tend sociopath. See the web only through notepad and dream of deface the Google home page displaying the mysterious algorithm. Often quarrel with designers and would kill all the visitors who still browse with Microsoft IE.